Designation: - Head Department: - Sales & Marketing
Job Purpose: - (Role Summary)
As a General Manager/ Head of Marketing in the lubricants industry, you would be responsible for overseeing the marketing strategies and initiatives to promote and drive sales of lubricant products. Your role would involve a mix of strategic planning, team management, and collaboration with other departments to achieve business objectives.
Minimum Requirements: -
Education: - Graduation in B.Sc. (Chemistry) or M.Sc. (Analytical Chemistry) / MBA in Marketing Experience: - 15 to 20 Years Specific Industry Experience: - Manufacturing Industry - MWF
Position: Sales & Marketing Head No. of Positions: 01
Priority: HIGHStation Location: Pune, Baner
Area coverage: PAN INDIAIndustry: Industrial Lubricants - MWFReporting To: CEOPreferred Candidate: Male
🔷 1. Technical Competencies
    (Domain + Functional Expertise Required)
A. Product & Industry Knowledge:
Strong understanding of:
Industrial lubricants & metalworking fluids
Specialty chemicals & formulations
Automotive lubricants & greases
Application-based selling (machining, automotive, engineering industries)
Knowledge of customer segments: OEMs, Tier 1/2, distributors, industrial clients
B. B2B Sales Strategy & Key Account Management:
OEM & institutional sales handling
Strategic account development
Long-term contract negotiation
Solution selling vs product selling
Channel & Distribution Management
Dealer / distributor network expansion
Channel profitability & performance tracking
Conflict management between direct vs channel sales
C. Market Expansion & Business Development
New geography penetration (Domestic)
Industry mapping (automotive, steel, aerospace, etc.)
Competitor benchmarking & positioning
D. Marketing Strategy & Brand Management
Multi-brand handling (Lubeco, Greases, Supergen, Fluid mate, PS 5 etc.)
Product positioning & differentiation
Digital + offline marketing strategy
Technical marketing (catalogues, application notes, demos)
E. Customer Application & Technical Support Alignment
Coordination with R&D / Technical team
Understanding customer process issues
Driving customized product solutions
F. Data-Driven Sales Management
Sales forecasting & pipeline management
CRM utilization
MIS, KPI, KRA dashboards, ROI tracking
Regulatory & Compliance Awareness
ISO standards, safety norms, environmental compliance, Industry certifications (ROHS, etc.)
🔷 2. Behavioural Competencies
A.Leadership + Cultural Fit
Strategic Thinking & Vision
Ability to align sales growth with company diversification strategy
Long-term planning across multiple product lines
B. Result Orientation
Strong focus on revenue growth, market share, and profitability
Ownership of targets and business outcomes
C. Leadership & Team Building
Leading multi-location sales teams
Coaching & mentoring sales force
Building high-performance culture
D. Customer-Centric Approach
Understanding client needs deeply
Building long-term partnerships
Handling escalations effectively
E. Negotiation & Influencing Skills
High-value deal closures
Managing OEM / distributor negotiations
Influencing internal stakeholders
F. Innovation & Adaptability
Adapting to new industries/products
Driving new product launches
Market-driven innovation mindset
G. Cross-Functional Collaboration
Strong coordination with: R&D, Technical & Service, Production, Supply Chain, Finance
H. Analytical Thinking & Problem Solving
Market analysis
Sales gap identification
Root cause analysis for business issues
I. Communication & Executive Presence
Strong presentation skills
Ability to represent company at senior level (clients, partners)
J. Integrity & Professionalism
Ethical sales practices
Compliance adherence
Trust-building internally & externally
Job Responsibility: -
1. Marketing Strategy Development: Developing comprehensive marketing strategies and plans to achieve sales targets and increase market share for lubricant products.
2. Market Research and Analysis: Conducting market research to understand customer needs, competitor offerings, and industry trends. Analysing data to identify market opportunities and potential areas for growth.
3. Product Positioning and Branding: Defining the positioning and branding strategy for lubricant products to differentiate them in the market and enhance brand visibility.
4. Promotional Campaigns: Planning and executing marketing campaigns, advertising, and promotions to create product awareness and generate demand.
5. Digital Marketing: Utilizing digital marketing channels, including social media, email marketing, and online advertising, to reach and engage target audiences effectively.
6. Product Launches: Managing the launch of new lubricant products, including planning, and executing product launch events and marketing campaigns.
7. Sales Support: Collaborating with the sales team to provide marketing support, sales tools, and promotional materials to facilitate sales efforts.
8. Marketing Budget Management: Managing the marketing budget and allocating resources efficiently to achieve marketing objectives.
9. Market Segmentation and Targeting: Identifying target market segments and developing targeted marketing campaigns to reach specific customer groups.
10. Customer Relationship Management (CRM): Utilizing CRM tools and strategies to maintain customer data, analyse customer behaviour, and develop targeted marketing initiatives.
11. Trade Shows and Events: Representing the company at trade shows, exhibitions, and industry events to showcase lubricant products and build business relationships.
12. Collaboration with R&D and Product Development: Working with the R&D and product development teams to understand product features and benefits and incorporate them into marketing strategies.
13. Marketing Team Management: Leading and managing the marketing team, providing guidance, setting goals, and conducting performance evaluations.
14. Marketing Performance Analysis: Analysing the effectiveness of marketing campaigns and initiatives, measuring ROI, and making data-driven decisions for continuous improvement.
15. Distribution Channel Marketing: Developing marketing strategies to support distribution channels, including dealers, retailers, and distributors.
16. Public Relations and Media Relations: Managing public relations efforts, including media outreach, press releases, and communication with industry influencers.
17. Regulatory Compliance: Ensuring marketing materials and activities comply with industry regulations and legal requirements.
18. Marketing Collaboration with Sales and Operations: Collaborating with the sales and operations teams to align marketing efforts with overall business objectives and customer needs.
Please share below required details -
Total Yrs of experience-
Relevant Experience-
Notice period- Buy out option -
How soon you can join if you will get selected for this role -
Current CTC + (Variable) -
Fixed CTC -
Expected CTC-
Reason for Job change (Please specify in detail)-
Current Location –
Ready for job location Pune Baner?
Native Place-
Your Current Designation –
Current company Turnover -
To whom are you are currently report at your existing company? (Designation)-
Years of experience in Industrial lubricants & metalworking fluids ?
How do you differentiate multiple lubricant brands (industrial + automotive) in a competitive market? Can you explain your approach to technical marketing, including product positioning, demos, and value communication? Ans
How have you aligned lubricant - metalworking fluid formulations with specific customer applications (e.g., machining, automotive, steel) to drive solution-based selling rather than product-based selling? Ans
If your experience suits above JD & if interested, please apply with CV & CTC Details & Notice Period mentioned over email to:
[email protected]