What you'll own
- Acquisition: Identify and validate the channels that bring verified healthcare professionals onto the platform — including paid, search and content, medical associations, industry events, strategic partnerships, and community-led referrals. Rapidly test and identify the most effective channels in a cost-efficient manner.
- Campaigns: Drive end-to-end growth campaigns across multiple markets and languages, covering hypothesis development, campaign briefs, landing pages, targeting, creative execution, and performance analysis.
- Activation & Engagement: Drive users from initial adoption towards regular usage, while increasing engagement and depth of interaction on the platform.
- Lifecycle & Re-engagement: Own targeted communication across push, email and in-app channels to drive retention and re-engagement, adapting strategies based on individual market requirements.
- Community Growth: Leverage the existing professional community to drive adoption, engagement and referrals, creating organic growth loops that encourage users to bring their peers onto the platform.
- Measurement: Own weekly growth reporting and performance dashboards, ensuring clear definitions, accurate tracking and robust measurement frameworks to support data-driven decision-making.
What We’re Looking For
- 3–5 years of experience in growth, with ownership of at least one key growth metric end-to-end and hands-on experience managing campaigns, including the ability to clearly articulate what worked, what didn’t, and the learnings.
- Strong experience in multi-channel experimentation, with the ability to distinguish between a channel being ineffective and an execution or strategy issue.
- Highly data-driven and hands-on with analytics, with experience using SQL or comparable product analytics tools for regular analysis and decision-making.
- Experience in scaling products across multiple markets, or within emerging markets where conventional growth playbooks require adaptation.
- Comfortable working alongside AI-powered tools, with a practical understanding of where AI can enhance growth and where human judgement remains critical.
Nice to have