OB OBJECTIVE
Responsible for managing the Nephrology portfolio through marketing activities and initiatives. In charge of increasing the width and depth of penetration at the All level.
KEY RESPONSIBILITY AREAS / DEVELOPMENTAL EXPERIENCES
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To ensure timely and qualitative execution of promotional plans.
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Creation of Excel trackers and timely report sharing and discussion with sales teams.
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To develop and deploy promotional material, visual aids, leaflets, communication material, etc., in a timely manner.
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To monitor and control promotional expenses month-on-month to be in line with the promotional calendar.
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To ensure ongoing analysis of internal and external brand performance.
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Responsible for insight mining and understanding customer behaviour through regular fieldwork.
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To proactively conduct competition mapping to improve marketing performance.
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To collaborate and engage with the Sales teams for mutual information sharing and delivering of targets.
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To liaise with other cross-functional teams and vendors for execution excellence.
JOB-SPECIFIC COMPETENCIES
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Marketing understanding of Pharma.
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Analytical skills.
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Excel working.
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Ready to go on-ground.
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Stakeholder connect and management.
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Customer orientation.
JOB COMPLEXITIES
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Being aware about the portfolio, competition, market, customers and changing dynamics, and executing Nephrology plans accordingly.
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Quick understanding of the processes being followed in Wockhardt and adopting them as early as possible.
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Being in touch with the field force with high frequency to ensure strong follow-ups for better execution.
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Timely delivery of quality inputs.
KEY MEASURES OF SUCCESS
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100% target achievement of Marketing budget.
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Usage of maximum 95% target of marketing expenses with timely execution.
The above is intended to describe the general content of and requirements for this job. It is not intended as an exhaustive statement of requirements, duties and responsibilities.