Accounting & FinanceFull time
11 Nov
Chief Marketing Officer (CMO)
Key Performance Areas (KPAs)
Inbound Strategy & Pipeline Optimization
Organic Acquisition: Drive global student enrolment through advanced organic SEO, structured inbound funnels, and referral networks.
Pipeline Governance: Oversee organic pipeline efficiency, utilising analytics to trace web traffic and content engagement directly to revenue and enrolment outcomes.
MarTech(Marketing Technology) Integration: Optimise CRM and Marketing Automation infrastructure to systematically nurture and convert organic leads.
2. Multimedia Production & Asset Management
Content Leadership: Direct the internal creative team to produce high-volume, brand-aligned digital content across multi-platform networks.
Broadcast & Podcast Production: Oversee the multimedia division to deliver premium corporate podcasts, video assets, and masterclasses that serve as primary lead-generation drivers.
3. Public Relations & Earned Media Capital
Media Network Cultivation: Build and leverage an extensive network of top-tier journalists, editors, and media houses globally to secure high-value organic editorial coverage and prime broadcast features, entirely bypassing traditional paid advertising or sponsored TV slots.
Thought Leadership Engine: Position executive leadership, academic deans, and distinguished faculty as go-to industry commentators on global economic, business, and educational trends through proactive commentary placement.
Press Office Architecture: Establish a rapid-response internal press office capable of turning institutional milestones, research papers, and school launches into major national and international news stories.
4. Brand Reputation Management & Crisis Communications
Proactive Reputation Safeguarding: Formulate and execute robust corporate crisis communication blueprints to actively protect the institution’s brand integrity across all digital and traditional platforms.
Social Listening & Sentiment Analysis: Implement advanced digital listening tools to monitor real-time public sentiment, identifying and neutralizing potential brand risks or negative narratives before they
Regulatory & Academic Alignment: Partner closely with the executive compliance teams to ensure all public communications strictly uphold the prestigious accreditation, legal compliance, and ethical standards of the
5. Experiential Marketing & Events
Event Management: Deliver flawless executive oversight for major institutional events, high-profile launches, and large-scale, emotionally resonant Graduation Ceremonies.
6. Leadership, Culture & Exco Collaboration
Mentoring Dynamic Talent: Lead, inspire, and manage an innovative and creative team.
C-Suite Advisory: Act as a strategic business partner to the CEO and Exco, translating complex organic reach metrics, PR indices, and consumer trends into clear, actionable business opportunities.
Minimum Requirements Qualifications
Required: Bachelor’s Degree in Marketing, Journalism, Media Studies, Communications, or a related commercial field.
Advantageous: Master’s Degree (MBA or MCom).
Experience
Minimum of 10 years marketing and communications experience, with at least 5 years in an executive or senior leadership role.
Proven, successful track record working within a fast-paced Creative/Digital Agency, coupled with heavy commercial inbound marketing and corporate PR experience.
Demonstrated success scaling a brand’s digital footprint and lead acquisition channels purely through organic growth, viral content engineering, complex SEO architecture, and earned public relations placement.
Experience in EdTech, high-volume e-commerce, media, or fast-moving digital service industries with an emphasis on inbound marketing is highly