Growth Lead

India
Job Information

Growth Lead

About Citrusbug

Citrusbug Technolabs is an AI-enabled solution engineering company. It helps growing businesses find where AI, automation, and digital products can create real value, then designs, builds, deploys, and supports the right solution from the ground up. Its work spans AI agents, custom software, cloud, data, and IoT across healthcare, fintech, logistics, and real estate, for clients in North America, Europe, the Middle East, and Asia. Citrusbug is rated 4.7 on Clutch.

Website: https://citrusbug.com

The Mandate

Own Citrusbug’s end-to-end growth engine, from strategy and positioning to demand generation, conversion, sales alignment, and measurable pipeline impact.

What Success Looks Like

A repeatable, data-led growth system that creates qualified opportunities in priority international markets and improves the quality and efficiency of the sales pipeline.

Why Citrusbug?

  • 100% Self-funded and profitable
  • 13+ Years in business
  • 60% SQL-to-revenue conversion
  • 80%+ Customer retention
  • Work directly with the founders and influence growth priorities.
  • Help shape a business-first, engineering-led growth story.
  • Take ownership, experiment, learn quickly, and see the impact of your work.

What You Will Own

  1. Growth Strategy and Go-to-Market

    • Develop and execute a comprehensive growth strategy aligned with business objectives, revenue targets, and sales priorities.
    • Identify priority markets, industries, customer segments, and service offerings with the strongest growth potential.
    • Define and continuously refine ideal customer profiles (ICPs), buyer personas, account segments, and buying triggers.
    • Build compelling positioning, value propositions, and messaging for Citrusbug’s software development, AI, cloud, and other relevant technology services.
    • Translate business goals into channel strategies, campaign plans, budgets, and measurable growth targets.
    • Identify new market opportunities, emerging customer needs, and potential service-led growth opportunities.
  2. Demand Generation and Pipeline Development

    • Build a multi-channel demand generation engine that creates new demand rather than relying solely on existing search intent.
    • Plan and execute account-based marketing (ABM), paid search and social campaigns, email nurture programmes, webinars, virtual events, and partner-led initiatives.
    • Develop targeted campaigns for priority accounts, industries, decision-makers, and international markets.
    • Build and test outbound marketing programmes in partnership with sales, including account-based messaging, relevant content, and coordinated outreach.
    • Explore and scale relevant third-party platforms, industry directories, marketplaces, and review platforms such as Clutch, GoodFirms, and G2.
    • Develop campaigns that move prospects from initial engagement to qualified meetings and sales opportunities.
    • Continuously test new channels, campaign formats, and acquisition strategies to identify scalable sources of demand.
  3. Conversion Rate Optimisation and Funnel Management

    • Own the marketing funnel from initial acquisition and lead capture through qualification, opportunity creation, and sales handoff.
    • Improve conversion rates across landing pages, website journeys, campaign assets, forms, and nurture sequences.
    • Establish lead qualification criteria, scoring frameworks, and clear definitions of marketing-qualified leads (MQLs) and sales-qualified leads (SQLs), in alignment with sales.
    • Analyse funnel drop-offs and identify opportunities to improve lead quality, speed to conversion, and pipeline efficiency.
    • Build nurture journeys for prospects who are not yet ready to engage with sales.
    • Use experimentation and performance data to continuously improve campaign effectiveness and conversion outcomes.
  4. Content, SEO and Organic Growth

    • Set the strategic direction for SEO and content marketing, ensuring these activities contribute to qualified demand and business growth.
    • Work with the existing content and SEO team to prioritise high-intent keywords, service pages, industry pages, use cases, and thought leadership.
    • Build content programmes that address buyer challenges, support consideration and evaluation, and strengthen Citrusbug’s credibility in international markets.
    • Connect organic search, paid acquisition, landing pages, and content distribution into a cohesive acquisition strategy.
    • Track the contribution of organic and content initiatives to qualified leads, sales opportunities, and pipeline rather than relying only on traffic and keyword rankings.
  5. Sales Alignment and Revenue Contribution

    • Work closely with sales leadership to align marketing priorities with target accounts, market opportunities, service offerings, and revenue goals.
    • Establish a structured marketing-to-sales handoff process with clear qualification criteria, ownership, and follow-up expectations.
    • Create shared visibility into lead quality, campaign performance, pipeline progression, and revenue contribution.
    • Analyse feedback from sales conversations and lost opportunities to refine ICPs, messaging, campaigns, and targeting.
    • Identify opportunities to improve sales enablement through relevant case studies, capability presentations, service-specific content, and campaign assets.
    • Build a feedback loop between marketing and sales to improve the quality and commercial relevance of demand generated.

What We Are Looking For

A growth marketer who connects strategy, hands-on execution, and commercial outcomes.

  • 5+ years of experience in B2B growth marketing, demand generation, performance marketing, or integrated B2B marketing.
  • Demonstrated experience generating qualified demand and sales pipeline in international markets, preferably the US, UK, Europe, Australia, or the Middle East.
  • Experience in B2B technology, software development, IT services, SaaS, or technology consulting.
  • A track record of building or scaling acquisition channels, ideally from the ground up, with measurable business outcomes.
  • Strong understanding of ICP development, buyer personas, account-based marketing, multi-channel campaigns, and go-to-market strategy.
  • Practical experience with paid acquisition, email nurture, landing pages, conversion optimisation, and campaign analytics.
  • Ability to connect SEO and content strategy with demand generation and revenue objectives.
  • Strong analytical skills and the ability to interpret performance data, identify growth opportunities, and make informed decisions.
  • Experience working closely with sales teams to improve lead quality, conversion, and pipeline progression.
  • Familiarity with CRM, marketing automation, analytics, and campaign management platforms.
  • Strong communication skills and the ability to work independently in a fast-moving, results-oriented environment.

How Success Will Be Measured

Success in this role will be measured by the quality, consistency, and commercial impact of the growth engine you build. Key performance indicators will include:

  • KPI: Qualified demand - Growth in relevant, qualified leads and sales-accepted opportunities from target markets.
  • KPI: Pipeline contribution - Marketing-sourced and marketing-influenced pipeline, with clear attribution rules.
  • KPI: Conversion performance - Improvement in lead-to-meeting, meeting-to-opportunity, and opportunity-to-customer conversion rates.
  • KPI: Acquisition efficiency - Cost per qualified lead, cost per opportunity, and customer acquisition efficiency.
  • KPI: Channel scalability - Development of repeatable acquisition channels that can be scaled sustainably.
  • KPI: Sales alignment - Better lead quality, stronger marketing-to-sales handoffs, and actionable feedback loops.
  • KPI: Growth operations - Effective measurement, experimentation, automation, and team processes.

Ready to build what comes next?

Bring your growth mindset, commercial curiosity, and ability to turn insight into execution. Help Citrusbug build a repeatable growth engine, and share in the value it creates.

The Shared Earning Pool

Whoever helps the company earn, earns. Beyond salary, Citrusbug sets aside an earning pool for the marketing team, shared across the team. Contributions to revenue, down to the last cent generated, are recognised and shared. The growth engine you build helps reward the people who build it.

 

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Consultant
Sagar Bajpai
Sagar Bajpai
Managing Partner
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GBP 30000 - 35000 Year
Part time
Part Time Marketing & Design Executive - Monday to Wednesday Langley, Berkshire | Office-based Are you a talented Graphic Designer with a strong marketing mindset who enjoys getting stuck into a wide variety of creative projects? An ambitious and growing UK product-led brand is looking for a Marketing & Design Executive to join its in-house team and take ownership of a broad range of creative and marketing activity. This is a genuinely hands-on role where you’ll be responsible for producing high-quality work across print, digital, website content, product communications, point-of-sale and advertising. The Role Working closely with management, sales and product teams, you’ll help ensure the brand is presented consistently, professionally and creatively across every customer touchpoint. No two days will be the same. You could be: Designing a brochure or promotional campaign Creating artwork for billboards and outdoor advertising Producing digital assets for websites, email campaigns and online advertising Updating product ranges and content on the website Creating technical specification sheets and product literature Preparing artwork for print and external suppliers Supporting new product and range launches Editing and preparing product photography Creating sales presentations and marketing materials Supporting exhibitions, showroom events and customer activity Working with external agencies, photographers, printers and suppliers You’ll have genuine ownership of the day-to-day creative output and the opportunity to make a visible impact on how the brand develops and grows. About You We’re looking for someone who combines strong graphic design skills with excellent organisation, attention to detail and commercial awareness . You’ll ideally have: Strong graphic design skills and an impressive portfolio Excellent knowledge of Adobe InDesign, Illustrator and Photoshop Experience producing print-ready artwork Experience managing and updating website content Experience creating brochures, catalogues or technical/product literature Good knowledge of image editing and preparation for web and print Exceptional attention to detail, particularly with product codes, measurements and technical information Strong organisational skills and the ability to manage multiple projects at once Excellent written English and communication skills The ability to work independently and take projects from brief through to completion Experience within an in-house design/marketing team, creative agency or product-led business would be beneficial. What’s On Offer This is an exciting opportunity to join an ambitious, growing business with a strong focus on product design, innovation and colour . You’ll have the opportunity to become an important part of the in-house team, with genuine ownership and visibility across the business. Rather than being restricted to one area of marketing, you’ll work across the full creative spectrum — from new product launches and technical literature to brochures, websites and national advertising campaigns . If you’re a creative, commercially minded designer who enjoys variety, works quickly and accurately, and takes real pride in how a brand looks and communicates, we’d love to hear from you.
Hospitality, Travel & TourismFood & Beverage ProductionFull time
Executive Assistant
Mumbai, India
10 to 25 LPA
Full time
Executive Assistant Location: South Mumbai – 400007. Reports To: Founder Experience: 10-20 years CTC Range: ₹10-25 LPA - 15–30% hike on current CTC (based on experience, current compensation, and fit) Industry: Base Metals / Manufacturing - Preferred from Copper / Non-Ferrous Metals Manufacturing & Trading Work week: 6 days Notice period: up to 30 days preferred How to apply: Fill out this form: https://lnkd.in/gQp6yFsb Email your updated resume to [email protected] Job Description Role Overview As Mercure Metals scales aggressively toward ₹1,800 Cr by FY27, the Founder’s time becomes the company's most constrained asset. The Executive Assistant is not an administrative role; it is an operational leverage role. This individual acts as the Founder's proxy for execution tracking, an information gatekeeper, and a cross-functional project manager, ensuring that strategic directives translate into measurable operational outcomes without requiring the Founder's constant micro-management. Key Responsibilities: ● Executive Leverage: Audit and control the Founder’s bandwidth. Deflect non-critical escalations, enforce meeting agendas, and ensure all inputs reach the Founder pre-synthesized with clear decision matrices. ● Strategic Project Management (PMO): Track critical growth initiatives (e.g., plant expansion timelines, OEM approval statuses) across department heads, flagging variance to the Founder before critical failures occur. ● Cross-Functional Governance: Drive the operational rhythm of the business. Compile, interrogate, and distribute the monthly/quarterly MIS from Sales, Plant, and Finance prior to leadership reviews. ● Stakeholder Interface: Act as the primary interface for high-priority external relationships (key clients, board members, financial partners), ensuring flawless communication flow. Service Level Agreement (SLA): ● Decision-Making: Authority to reject meeting requests lacking agendas or required pre-reads. Authority to demand data rework from functional heads if MIS templates are incomplete. ● Cross-Functional Output: Department heads must submit weekly/monthly deliverables to the EA 24 hours prior to Founder review. ● Escalation: Immediate escalation to Founder if any functional head misses critical path deadlines on strategic projects (e.g., plant expansion milestones). ● Response Turnaround: Near real-time routing of urgent internal/external communications during business hours. KPI / Metric: Act as the Founder’s single point of coordination for internal operations: prioritising meetings, escalations and inbox items. Set up and run a central tracker for leadership directives, following up with owners until closure. Design and run the executive MIS dashboard, and deliver consolidated MIS ahead of every review. Map and track timelines for strategic initiatives, starting with the top three, and flag delays and risks to the Founder early, with proposed fixes. Run the review cadence: agendas, pre-reads, minutes and follow-ups. Support expansion and M&A workstreams with data and coordination.