Head of Marketing
Location: Cluj-Napoca, Romania
Reports to: Founder / Leadership Team
About the Opportunity
Our client is an emerging business focused on developing innovative products in the fields of supplements, functional nutrition, hydration, and consumer health. Built from the ground up, the business aims to establish a modern, digital-first brand, leveraging a validated commercial foundation and the growth potential of an evolving consumer market.
This is an opportunity to play a key role in building a brand from the ground up, shaping its product portfolio, defining its go-to-market strategy, and developing an integrated marketing ecosystem to support long-term business growth.
Key Responsibilities
Brand Strategy & Development
Define and implement the brand strategy, positioning, and identity.
Develop the brand architecture and product portfolio strategy.
Identify relevant consumer insights and translate them into business opportunities.
Lead the development and launch of new products and categories.
Ensure consistent brand positioning and differentiation across all consumer touchpoints.
Go-to-Market & Commercial Growth
Develop and coordinate go-to-market strategies to support product launches and business growth.
Collaborate closely with commercial teams to achieve sales targets and business objectives.
Monitor marketing performance and continuously optimize campaigns and initiatives.
Establish clear KPIs and measurement frameworks to assess marketing effectiveness and return on investment.
Identify opportunities to strengthen market presence, increase customer acquisition, and drive sustainable growth.
Digital, E-commerce & Performance Marketing
Define and lead the digital marketing strategy.
Develop e-commerce and direct-to-consumer channels.
Oversee performance marketing campaigns, customer acquisition, and conversion optimization.
Leverage data, analytics, and consumer insights to inform strategic and operational decisions.
Identify opportunities to improve the digital customer journey and maximize marketing efficiency.
Content, Social Media & Community
Build and implement an integrated content marketing strategy.
Develop the brand’s social media presence and ecosystem of influencers, creators, and communities.
Turn content creation into a competitive advantage and a driver of brand awareness and business growth.
Ensure consistency of brand messaging, tone of voice, and customer experience across all communication channels.
Explore innovative content formats and emerging platforms to strengthen consumer engagement.
Leadership & Marketing Organisation Development
Build and develop the marketing function, establishing the structure, capabilities, and priorities needed to support business growth.
Identify, select, and coordinate external agencies, suppliers, and strategic partners.
Establish effective marketing processes, tools, and ways of working.
Manage marketing priorities and resources in line with business objectives.
Act as a strategic partner to the founders and leadership team on brand development, market positioning, and business growth decisions.
Candidate Profile
5–10 years of experience in marketing, brand management, or growth marketing.
Relevant experience in FMCG, Food & Beverage, Consumer Health, Supplements, Sports Nutrition, Wellness, Beauty, or other consumer-focused industries.
Strong expertise in brand building and digital/growth marketing.
Proven experience in developing and executing marketing strategies with measurable business impact.
Experience in product launches, go-to-market planning, and portfolio development.
A solid understanding of digital channels, performance marketing, e-commerce, and consumer behaviour.
Previous experience as a Senior Brand Manager, Group Brand Manager, Marketing Manager, or in a similar role would be highly relevant.
Experience in a start-up, entrepreneurial environment, or a business undergoing significant growth would be an advantage.
Personal Attributes
Entrepreneurial mindset: Motivated by building something new and creating long-term value.
Curious and forward-thinking: Proactive in identifying emerging consumer trends, marketing opportunities, and innovative approaches.
Hands-on and execution-oriented: Able to translate strategy into concrete actions and deliver results.
Commercially minded and data-driven: Understands the connection between marketing initiatives, customer acquisition, and business performance.
Creative yet pragmatic: Combines strong brand-building capabilities with a practical, results-oriented approach.
Adaptable and proactive: Comfortable working in a dynamic environment where priorities evolve and decisions need to be made quickly.
Collaborative leader: Able to work effectively with founders, commercial teams, and external partners.
What We Offer
The opportunity to build a brand and a marketing function from the ground up.
Direct involvement in strategic business decisions and long-term development.
A high level of autonomy, ownership, and responsibility.
The opportunity to shape the brand’s positioning, product portfolio, and growth strategy.
A dynamic entrepreneurial environment with significant potential for professional development and business impact.
Thank you for your interest in this professional opportunity! Please note that you will be contacted by an Antal recruiter only if your experience matches the role you applied for. Your CV will be kept in our database for future professional opportunities that may be suitable for the next step in your career.
By applying for this job, you grant Antal Romania/Cluj-Napoca Office written consent and full permission to store your CV in Antal’s systems and to send it to Antal’s clients for evaluation as a candidate for available positions in their organizations.
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