Marketing Manager - Respiratory

Job Description – Marketing ManagerRespiratory Portfolio Job Objective Responsible for managing the Respiratory Portfolio through strategic marketing activities and initiatives, with a primary focus on increasing the width and depth of market penetration across all levels. Key Responsibility Areas Promotional Planning & Execution: Ensure timely and effective execution of promotional plans and marketing initiatives in alignment with the overall brand strategy. MIS & Performance Tracking: Develop and maintain Excel-based trackers, ensure timely reporting, and facilitate performance reviews and discussions with sales teams. Marketing Collaterals Development: Develop and deploy promotional materials, visual aids, product leaflets, and other marketing communication materials within stipulated timelines. Promotional Budget Management: Monitor and control month-on-month promotional expenditure, ensuring alignment with the approved promotional calendar and budget. Brand Performance Analysis: Conduct ongoing analysis of internal and external brand performance to identify growth opportunities and areas requiring improvement. Customer Insights & Field Engagement: Undertake regular field visits to gather market insights, understand customer behaviour, and identify evolving customer needs and preferences. Competition Mapping: Proactively monitor competitor activities, market trends, and competitive positioning to strengthen marketing effectiveness and brand performance. Sales Team Collaboration: Work closely with sales teams to facilitate information sharing, align marketing initiatives, and drive achievement of business targets. Cross-functional Coordination: Collaborate with internal cross-functional stakeholders and external vendors to ensure seamless coordination and excellence in marketing execution. Key Stakeholders Internal Customers: Sales Team Sales Support Team Product Management Team (PMT) External Customers: Retailers Stockists Semis Travel Requirements Travel Requirement: Yes Travel Frequency: Approximately 7 days per month, involving regular field visits and market interactions to gather customer insights, assess brand performance, and support promotional initiatives.

OB OBJECTIVE Responsible for managing the Nephrology portfolio through marketing activities and initiatives. In charge of increasing the width and depth of penetration at the All level. KEY RESPONSIBILITY AREAS / DEVELOPMENTAL EXPERIENCES To ensure timely and qualitative execution of promotional plans. Creation of Excel trackers and timely report sharing and discussion with sales teams. To develop and deploy promotional material, visual aids, leaflets, communication material, etc., in a timely manner. To monitor and control promotional expenses month-on-month to be in line with the promotional calendar. To ensure ongoing analysis of internal and external brand performance. Responsible for insight mining and understanding customer behaviour through regular fieldwork. To proactively conduct competition mapping to improve marketing performance. To collaborate and engage with the Sales teams for mutual information sharing and delivering of targets. To liaise with other cross-functional teams and vendors for execution excellence. JOB-SPECIFIC COMPETENCIES Marketing understanding of Pharma. Analytical skills. Excel working. Ready to go on-ground. Stakeholder connect and management. Customer orientation. JOB COMPLEXITIES Being aware about the portfolio, competition, market, customers and changing dynamics, and executing Nephrology plans accordingly. Quick understanding of the processes being followed in Wockhardt and adopting them as early as possible. Being in touch with the field force with high frequency to ensure strong follow-ups for better execution. Timely delivery of quality inputs. KEY MEASURES OF SUCCESS 100% target achievement of Marketing budget. Usage of maximum 95% target of marketing expenses with timely execution. The above is intended to describe the general content of and requirements for this job. It is not intended as an exhaustive statement of requirements, duties and responsibilities.

EDUCATIONAL QUALIFICATION : ESSENTIAL: B.Pharma / D.Pharma/ B.Sc. DESIRED: MBA + B.Pharma / D.Pharma/ B.Sc. RELEVANT EXPERIENCE 6-7 yrs of experience in pharma selling or Diabetic marketing LANGUAGE REQUIREMENTS (IF ANY) : English INTERNAL CUSTOMERS: Sales Team, Sales Support, PMT team EXTERNAL CUSTOMERS: Retailers, Stockists, Semis TRAVEL REQUIREMENTS: Yes - Average 7 days in a month JOB OBJECTIVE I.E. THE PRIMARY FUNCTION AND PURPOSE OF THE ROLE Responsible for managing the Diabetic portfolio through marketing activities and initiatives. In charge of increasing width and depth of penetration at the All level KEY RESPONSIBILITY AREAS / DEVELOPMENTAL EXPERIENCES I.E. ALL ACTIVITIES PERFORMED TO FULFILL STAKEHOLDER EXPECTATIONS AND WHICH ENCOMPASS THE SPAN OF RESPONSIBILITIES MANAGED. IMPORTANT CHALLENGES TO GO THROUGH IN THIS ROLE AND WHICH ARE CRUCIAL TO BUILDING FUNCTIONAL CAPABILITIES. 1 To ensure timely and qualitative execution of promotional plans 2 Creation of Excel trackers and timely report sharing and discussion with sales teams 3 To develop and deploy promotional material, visual aids, leaflets, communication material etc. in a timely manner 4 To monitor and control promotional expenses month on month to be in line with promotional calendar 5 To ensure on going analysis of internal and external brand performance 6 Responsible for insight mining and understanding customer behaviour through Regular field work 7 To proactively conduct competition mapping to improve Marketing performance 8 To collaborate and engage with the Sales teams for mutual information sharing and delivering of targets 9 To liaise with other cross functional teams and vendors for Execution Excellence JOB SPECIFIC COMPETENCIES I.E. THE KNOWLEDGE, SKILLS AND ATTITUDE NEEDED TO PERFORM YOUR JOB (Click on the link to view definitions and proficiency levels) 1 Marketing Understanding of Pharma 2 Analytical Skills 3 Excel working 4 Ready to go on ground 5 Stakeholder connect and management 7 Customer Orientation JOB COMPLEXITIES I.E. WHAT IT TAKES TO BE SUCCESSFUL IN YOUR JOB 1 Being aware about you portfolio, competition, ,market, customers and changing dynamics and Execute Diabetic plans accordingly 2 Quick understanding of the processes being followed in Wockhardt and adopt them as early as possible 3 Being in touch with field force with high frequency to ensure strong follow ups for better execution 4 Timely delivery of quality inputs KEY MEASURES OF SUCCESS I.E. METRICS THAT WOULD HELP IN DEFINING AND MEASURING PROGRESS 1 100% target achievement of Marketing budget 2 Usage of maximum 95% target of marketing expenses with timely execution

Causality Assessment & Medical Review • Initial Causality Assessment: Perform initial causality and seriousness assessment for every ICSR involving an NCE product, applying WHO-UMC and Adverse Drug Reaction Probability Scale criteria consistently and in parallel with case processing. The role ensures that every adverse event is triaged, medically evaluated and consensus-reviewed to a single, globally consistent and medically defensible standard applying WHO-UMC in full alignment with company's regulatory obligations . • Escalate complex, ambiguous or high-severity cases to Medical Affairs for consensus review within the agreed internal timeline, ensuring no case is left without a final medical position.

Key Responsibilities – Therapy / Brand Management Develop annual brand and therapy plans to drive revenue growth and profitability across assigned portfolios. Translate business strategies into effective promotional campaigns across digital, clinical, pharmacy, and patient channels. Drive brand leadership, customer engagement, and market share through innovative marketing initiatives. Optimize resource allocation based on brand lifecycle, market potential, and business priorities. Monitor brand performance and adapt marketing strategies based on market trends and business requirements. Collaborate with sales teams to strengthen in-clinic execution and promotional effectiveness. Analyse market intelligence, prescription trends, sales data, and competitor activities to generate actionable insights. Build relationships with KOLs, KBLs, and key healthcare stakeholders to understand market dynamics. Identify new product opportunities, manage portfolios, and drive successful product launches. Conduct market research to identify unmet needs and therapeutic gaps across healthcare professionals, patients, and other stakeholders.

Ensure the effective planning and timely execution of promotional activities in alignment with business objectives. Develop and maintain Excel-based trackers, prepare performance reports, and share key insights with sales teams for review and action. Coordinate the development and timely deployment of promotional collaterals, including visual aids, leaflets, and marketing communication materials. Track and manage monthly promotional expenditure to ensure adherence to approved budgets and the promotional calendar. Analyse internal brand performance and external market trends to identify growth opportunities and areas for improvement. Conduct regular field visits to gather market insights, understand customer behaviour, and identify evolving market needs. Monitor competitor activities, promotional strategies, and market positioning to strengthen brand performance and competitiveness. Work closely with sales teams to facilitate information sharing, align marketing initiatives, and support the achievement of business targets. Collaborate with cross-functional teams and external vendors to ensure seamless coordination and effective execution of marketing initiatives.

Qualified CMA with 12+ years of experience in API costing, product costing, and cost analysis. Experienced in COGS computation, cost variance analysis, transfer pricing, and R&D product costing. Expertise in budgeting, overhead planning, cost optimization, and financial analysis. Hands-on experience in inventory valuation, stock provisioning, and solvent and metal recovery analysis. Experienced in cost audits, CAS-4/PLI workings, RoDTEP returns, and NPPA compliance. Proficient in process automation and improvement initiatives using SAP, Anaplan, and Power BI.

Location: MumbaiExperience: 4–7 YearsQualification: B.Com / M.Com Key Responsibilities: Manage end-to-end Accounts Receivable (AR) operations and credit management. Handle customer credit limits, sales order releases, cash application, and collections. Manage customer deductions, disputes, and outstanding receivables. Perform account reconciliations, AR ageing, provisions, and month-end closing. Ensure compliance with internal controls and drive timely resolution of AR-related queries.

Key Responsibilities: Manage daily sales-order releases, credit validations, and order holds. Resolve order-related issues by coordinating with internal stakeholders. Handle customer master-data set-up, customer portal orders, and account reconciliations. Support audit requirements and ensure compliance with internal controls. Identify process gaps and support automation initiatives to improve operational efficiency. Desired Candidate Profile: 1–3 years of experience in Accounts Receivable, Order Management, Credit Operations, or O2C. Basic knowledge of credit checks, order processing, and reconciliations. Working knowledge of SAP/ERP and MS Excel. Strong analytical, communication, and problem-solving skills.

The Commercial Excellenace Manager will be responsible for driving the effectiveness and efficiency of the sales force in Fresenius Kabi South Asia Business Units. This role involves analysing sales data, potential mapping, resource deployment, customer segmentation, Commercial training, trend analysis – customer/hospital-wise, designing and calculating incentives and working closely with various departments to enhance sales performance and achieve business objectives. Main Accountabilities: Sales Analysis and Reporting o Analyze sales data (primary, secondary, channel inventory, near expiry etc.) to identify trends, gaps, and opportunities o Generate regular reports on sales performance metrics o Provide insights and recommendations to improve sales strategies - potential mapping, target setting, Resource Deployment etc. CRM and Technology Management o Oversee the implementation and utilization of CRM tools o Ensure accurate and timely data entry into the CRM system o Train sales personnel on CRM best practices and usage o Effort analysis (Call Average, Coverage, Customer Segmentation, Activities etc.) · Tender Management · Commercial Training · Incentive plan and payments · Collaboration and Communication: o Work closely with sales, marketing, finance, medical, training and other departments to align sales strategies with business goals. o Communicate effectively with the sales team to ensure clarity and alignment. o Facilitate regular meetings and discussions with the sales force · Market Research and Competitor Analysis: o Prepare competitor analysis and market benchmark close collaboration with marketing teams to stay informed about industry trends and competitor activities. o Use market insights to propose/refine sales strategies and approaches. · The role requires occasional travel Key Competencies: Strategic Thinking, Analytical Ability, Leadership, Communication, Customer Focus, Innovation, Adaptability. Training Experience and Qualifications: · Education: Bachelor's degree in Business Administration, Marketing, Pharmacy, or a related field. MBA or advanced degree preferred. · Experience: Minimum 15-20 years of experience in sales, sales operations, or sales force effectiveness, preferably in the pharmaceutical industry. · Skills: · Strong analytical and problem-solving skills. · Proficiency in CRM software and sales analytics tools. · Excellent communication and interpersonal skills. · Ability to drive commercial trainings · Ability to work collaboratively and lead cross-functional teams. · Strong project management skills. · Proficient in MS Office Suite (Excel, PowerPoint, Word). · Experience in SAP reports will be preferred