Area Sales Manager

Job Summary The National Sales Head - Franchise plays a pivotal role in driving revenue growth through the development and execution of strategic sales initiatives for franchise operations. This position oversees the national sales team, fosters stakeholder relationships, and enhances brand presence in the market. The ideal candidate will leverage their expertise in direct and franchise sales to propel the organization towards its ambitious sales targets. Key Responsibilities Develop and implement national sales strategies for franchise expansion and revenue growth. Lead, mentor, and manage the national sales team to achieve sales objectives and maintain high performance. Build and maintain strong relationships with potential franchisees, addressing their needs and concerns effectively. Monitor market trends and competitor activities to identify new business opportunities. Collaborate with marketing to create promotional campaigns that enhance franchise visibility and engagement. Required Qualifications 4 to 10 years of experience in direct and franchise sales. Proven track record of achieving sales targets and driving revenue growth. Bachelor's degree in Business Administration, Marketing, or a related field. Preferred Qualifications Experience in a leadership position within franchise operations. Strong interpersonal skills with the ability to engage stakeholders at all levels. Ability to analyze market data and translate insights into actionable sales strategies.

Job Summary The National Sales Head - GT will play a pivotal role in driving the sales strategy for our general trade segment across the nation. This leadership position is responsible for optimizing sales performance, expanding market presence, and building strong relationships with key stakeholders. The ideal candidate will leverage their expertise to lead a high-performing team and ensure the successful execution of sales initiatives that align with the organization’s growth objectives. Key Responsibilities Develop and implement a comprehensive sales strategy for the general trade sector to maximize revenue growth. Lead, mentor, and motivate the sales team to achieve individual and collective targets. Analyze market trends and customer needs to identify new business opportunities and enhance sales effectiveness. Collaborate with marketing and product teams to align sales strategies with promotional efforts and product launches. Establish and maintain relationships with key clients and stakeholders to drive business growth. Required Qualifications Bachelor's degree in Business Administration, Marketing, or a related field. 5 to 10 years of experience in sales, with a focus on general trade or GT sales. Preferred Qualifications Proven track record of success in national sales leadership roles. Strong analytical skills and the ability to use sales metrics to drive performance. Exceptional communication and interpersonal skills, fostering collaboration across teams. Experience in developing and executing training programs for sales staff.

Job Summary The Area Sales Manager is responsible for driving sales growth and delivering exceptional results within their designated territory. This role focuses on developing and executing strategic sales plans while managing relationships with key clients. The successful candidate will leverage their experience to increase market share, enhance customer satisfaction, and support the overall goals of the organization. Key Responsibilities Lead and motivate a team of sales representatives to achieve and exceed sales targets. Develop and implement effective area sales strategies to maximize revenue growth. Build and maintain strong relationships with key clients and stakeholders. Conduct market analysis to identify new business opportunities and trends. Monitor sales performance and provide regular reports to senior management. Required Qualifications Bachelor's degree in Business Administration, Marketing, or a related field. 5 to 10 years of experience in sales management, preferably in a similar industry. Proven track record of success in area sales and team leadership. Strong communication, negotiation, and interpersonal skills. Preferred Qualifications Experience in developing and executing area marketing campaigns. Familiarity with CRM software and sales performance metrics. Ability to analyze data and derive actionable insights. Fluency in additional languages is a plus.

Head of Marketing Location: Cluj-Napoca, RomaniaReports to: Founder / Leadership Team About the Opportunity Our client is an emerging business focused on developing innovative products in the fields of supplements, functional nutrition, hydration, and consumer health. Built from the ground up, the business aims to establish a modern, digital-first brand, leveraging a validated commercial foundation and the growth potential of an evolving consumer market. This is an opportunity to play a key role in building a brand from the ground up, shaping its product portfolio, defining its go-to-market strategy, and developing an integrated marketing ecosystem to support long-term business growth. Key Responsibilities Brand Strategy & DevelopmentDefine and implement the brand strategy, positioning, and identity.Develop the brand architecture and product portfolio strategy.Identify relevant consumer insights and translate them into business opportunities.Lead the development and launch of new products and categories.Ensure consistent brand positioning and differentiation across all consumer touchpoints. Go-to-Market & Commercial GrowthDevelop and coordinate go-to-market strategies to support product launches and business growth.Collaborate closely with commercial teams to achieve sales targets and business objectives.Monitor marketing performance and continuously optimize campaigns and initiatives.Establish clear KPIs and measurement frameworks to assess marketing effectiveness and return on investment.Identify opportunities to strengthen market presence, increase customer acquisition, and drive sustainable growth. Digital, E-commerce & Performance MarketingDefine and lead the digital marketing strategy.Develop e-commerce and direct-to-consumer channels.Oversee performance marketing campaigns, customer acquisition, and conversion optimization.Leverage data, analytics, and consumer insights to inform strategic and operational decisions.Identify opportunities to improve the digital customer journey and maximize marketing efficiency. Content, Social Media & CommunityBuild and implement an integrated content marketing strategy.Develop the brand’s social media presence and ecosystem of influencers, creators, and communities.Turn content creation into a competitive advantage and a driver of brand awareness and business growth.Ensure consistency of brand messaging, tone of voice, and customer experience across all communication channels.Explore innovative content formats and emerging platforms to strengthen consumer engagement. Leadership & Marketing Organisation DevelopmentBuild and develop the marketing function, establishing the structure, capabilities, and priorities needed to support business growth.Identify, select, and coordinate external agencies, suppliers, and strategic partners.Establish effective marketing processes, tools, and ways of working.Manage marketing priorities and resources in line with business objectives.Act as a strategic partner to the founders and leadership team on brand development, market positioning, and business growth decisions. Candidate Profile 5–10 years of experience in marketing, brand management, or growth marketing.Relevant experience in FMCG, Food & Beverage, Consumer Health, Supplements, Sports Nutrition, Wellness, Beauty, or other consumer-focused industries.Strong expertise in brand building and digital/growth marketing.Proven experience in developing and executing marketing strategies with measurable business impact.Experience in product launches, go-to-market planning, and portfolio development.A solid understanding of digital channels, performance marketing, e-commerce, and consumer behaviour.Previous experience as a Senior Brand Manager, Group Brand Manager, Marketing Manager, or in a similar role would be highly relevant.Experience in a start-up, entrepreneurial environment, or a business undergoing significant growth would be an advantage. Personal AttributesEntrepreneurial mindset: Motivated by building something new and creating long-term value.Curious and forward-thinking: Proactive in identifying emerging consumer trends, marketing opportunities, and innovative approaches.Hands-on and execution-oriented: Able to translate strategy into concrete actions and deliver results.Commercially minded and data-driven: Understands the connection between marketing initiatives, customer acquisition, and business performance.Creative yet pragmatic: Combines strong brand-building capabilities with a practical, results-oriented approach.Adaptable and proactive: Comfortable working in a dynamic environment where priorities evolve and decisions need to be made quickly.Collaborative leader: Able to work effectively with founders, commercial teams, and external partners. What We OfferThe opportunity to build a brand and a marketing function from the ground up.Direct involvement in strategic business decisions and long-term development.A high level of autonomy, ownership, and responsibility.The opportunity to shape the brand’s positioning, product portfolio, and growth strategy.A dynamic entrepreneurial environment with significant potential for professional development and business impact. Thank you for your interest in this professional opportunity! Please note that you will be contacted by an Antal recruiter only if your experience matches the role you applied for. Your CV will be kept in our database for future professional opportunities that may be suitable for the next step in your career.By applying for this job, you grant Antal Romania/Cluj-Napoca Office written consent and full permission to store your CV in Antal’s systems and to send it to Antal’s clients for evaluation as a candidate for available positions in their organizations.You are informed that your data will be stored in accordance with Antal's Privacy Policy (https://www.antal.com/privacy)