Engineering - Mechanical & IndustrialIndustrial Equipment & MachineryFull time
28 Sept
Digital Marketing and social media Manager
Pune, India
As per industry standards
Full time
A rapidly expanding Group, a MNC, is looking for a dynamic and result-oriented Group Digital Marketing & Social Media Manager to leaddigital marketing activities across India, Malaysia and Dubai/UAE.• The person will build the Group's international digital presence, strengthen brand positioning, generate B2B leads, supportsales teams, promote products and applications, and create a consistent digital identity across all three markets.• This is a hands-on managerial role covering digital strategy, content, social media, lead generation, SEO, paid campaigns,website development and analytics.
Position: Manager - Digital marketing and social Media
Qualification: BBA/MBA with 5-8 years of relevant experience
Location: Pune
Geographical area: India/Malaysia/UAE
Reporting to: Business head/group management
Job Responsibilities:
1.Group Digital Marketing Strategy• Develop and execute the annual digital marketing strategy for India, Malaysia and Dubai/UAE.• Build a common digital marketing framework while adapting campaigns to each market.• Establish Solarys as a strong and credible B2B/industrial brand.• Develop digital strategies supporting customer acquisition, distributor development and business growth.• Maintain consistency in Group branding, messaging and visual identity.
2. Social Media Management• Own the Group's presence across LinkedIn, Instagram, Facebook, YouTube and relevant B2B platforms.• Develop monthly content calendars covering product launches, technical applications, customer success stories, industrytrends, exhibitions, company achievements and manufacturing capabilities.• Build engagement with customers, OEMs, engineers, purchase teams, distributors and industry influencers.• Primary focus: LinkedIn and B2B digital engagement.
3. International B2B Lead Generation• Generate qualified business enquiries across India, Malaysia and Dubai/UAE.• India: OEMs, industrial customers, distributors, dealers, engineering companies, automotive, aerospace, generalengineering and tool rooms.• Malaysia: industrial customers, OEMs and regional distributors.• Dubai/UAE: UAE industrial companies, GCC customers, distributors, machine-tool and engineering companies.• Own the funnel: Digital Campaign -> Enquiry -> Lead Qualification -> Sales Team -> Opportunity -> Order.
4. Website & SEO• Take ownership of the Group website and regional digital presence.• Maintain current product, application, brochure and technical information.• Develop SEO strategy for India, Malaysia and UAE.• Improve search visibility for important product and application keywords.• Develop technical blogs, application content and campaign landing pages.Monitor website traffic and enquiry conversion.
5. Google & Social Media Advertising• Plan, execute and optimise Google Ads, LinkedIn Ads, Meta Ads, YouTube and remarketing campaigns.• Campaign objectives include B2B lead generation, product promotion, distributor recruitment, brand awareness, exhibitionpromotion and customer acquisition.• Track campaign spend, cost per lead, qualified leads, conversion rate, customer acquisition cost and ROI.
6. Content & Video Marketing• Develop a technical-content engine for the Group.• Work with Product and Technical teams to create product videos, application demonstrations, short-form videos, technicalexplainers, customer testimonials, case studies, infographics and product comparison content.• Convert complex technical information into simple, professional and commercially attractive content.
7. Exhibition & Event Digital Marketing• Develop pre-exhibition campaigns to promote participation and generate visitor appointments.• Provide live social-media coverage, videos and customer/product content during exhibitions.• Run post-event lead nurturing and measure exhibition-related digital performance.
8. CRM & Digital Lead Management• Ensure every digital enquiry is captured, tracked and assigned to the appropriate sales team.• Coordinate with sales teams in India, Malaysia and Dubai.• Track lead source, lead quality, sales follow-up, opportunities, conversion and revenue.• Prepare monthly Digital Marketing & Sales Funnel Reports for Group Management.
9. Market-Specific Digital Strategy• India: Scale, distributor network, OEM customers, industrial applications and regional opportunities.• Malaysia: Local industrial customers, OEMs, regional distributors and manufacturing clusters.• Dubai/UAE: Premium B2B positioning, UAE customers, GCC market and international distributors.
10. Group Brand Building• Develop Solarys into a professionally positioned international B2B brand.• Build consistent corporate communication, product presentation, leadership communication, digital PR, customertestimonials and thought leadership.
11. Analytics & Management Reporting• Prepare a monthly dashboard covering website traffic and enquiries, LinkedIn growth and engagement, social reach,qualified leads, Google/LinkedIn advertising performance, SEO, email performance, sales-funnel conversion, revenue andmarketing ROI.• Management visibility: Marketing Spend -> Leads -> Qualified Leads -> Opportunities -> Revenue.
12. Team & Agency Management• Coordinate graphic designers, video editors, SEO agencies, digital advertising agencies, website developers, content writersand regional marketing teams.• Brief, monitor and evaluate external agencies and ensure timely delivery.