Customer Development Manager – Germany (m/f/d)
Food & Beverage | Foodservice | Convenience | QSR
Our client is a large, well-established international company operating within the food & beverage industry, offering innovative products and equipment-based solutions across a variety of consumer channels.
As part of its continued growth and market development activities, the company is looking for a motivated and commercially driven Customer Development Manager – Germany (m/f/d) to strengthen its presence in the German market and develop new business opportunities.
The role focuses on building customer relationships, developing distribution opportunities and introducing innovative equipment-based solutions across foodservice, convenience retail, quick-service restaurants (QSR), travel and leisure channels.
This is an exciting, hands-on opportunity for someone who enjoys meeting customers, opening new doors and taking ownership of commercial development within an established international business.
Your Responsibilities
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Identify and develop new business opportunities across the German market, with a focus on equipment-based foodservice solutions.
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Approach and acquire new customers within foodservice, QSR, convenience retail, petrol station networks, travel, leisure and entertainment channels.
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Present innovative products and equipment-based solutions, demonstrating their commercial benefits to potential customers.
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Build and maintain strong relationships with new and existing customers, developing long-term partnerships and identifying opportunities for further growth.
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Manage the customer development process from initial contact and product presentation through commercial negotiations to successful implementation.
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Develop customer-specific commercial proposals and business plans based on individual requirements and market opportunities.
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Take ownership of customer accounts, sales planning, forecasting and commercial performance.
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Work closely with internal teams, including technical support, supply chain, marketing and product development, to ensure successful customer onboarding and ongoing support.
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Monitor market developments, customer needs and competitor activities to identify further business opportunities.
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Regularly visit customers and potential partners throughout Germany to strengthen relationships and support commercial growth.
Your Profile
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Experience in business development, sales or account management, ideally within foodservice, convenience, QSR or related industries.
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Commercial experience with equipment-based products or solutions, ideally within foodservice, beverage equipment, dispensing systems or comparable categories.
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An understanding of solution-selling approaches, particularly where equipment is combined with ongoing product supply or customer service.
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An existing network within foodservice, convenience retail, petrol stations, QSR or related channels would be a strong advantage.
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Strong communication, presentation and negotiation skills, with the confidence to approach new customers and develop relationships independently.
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A proactive, hands-on and commercially minded personality who enjoys customer interaction and new business development.
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The ability to work independently, take initiative and find practical solutions to commercial challenges.
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Strong organisational skills and confidence in managing customer relationships, sales activities and commercial targets.
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A resilient, adaptable and positive approach, with the motivation to succeed in a dynamic environment.
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Fluent German and good English language skills for communication within an international organisation.
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Willingness to travel regularly throughout Germany.
Additional advantages:
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Technical understanding of equipment-based foodservice solutions.
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Experience in equipment demonstrations, installations or customer implementation.
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Familiarity with the beverage industry or related foodservice concepts.
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Experience in joint business planning and cross-functional collaboration.
Interested?
We look forward to receiving your application and learning more about your experience and motivation.