Senior Brand Manager – FMCG Job Summary We are seeking an experienced and results-driven Senior Brand Manager to lead brand strategy, drive consumer engagement, and accelerate business growth within the FMCG sector. The successful candidate will be responsible for developing and executing strategic marketing plans, identifying market opportunities, strengthening brand positioning, and delivering sustainable growth in market share and profitability. This role requires a strong combination of strategic thinking, analytical capabilities, creativity, and commercial acumen, alongside the ability to lead cross-functional initiatives and translate consumer insights into effective marketing strategies. Key Responsibilities Brand Strategy & Planning: Develop and implement comprehensive brand strategies, annual marketing plans, and activity calendars aligned with business objectives and growth targets. Market Research & Consumer Insights: Analyze market trends, consumer behavior, competitor activities, and category performance to identify growth opportunities and inform strategic decisions. Brand Positioning & Equity: Strengthen brand positioning, ensure consistent brand messaging, and develop initiatives that enhance brand awareness, relevance, and consumer loyalty. Integrated Marketing Campaigns: Lead the planning and execution of integrated marketing campaigns across digital, social media, traditional media, trade marketing, consumer promotions, and other relevant channels. Product Innovation & Development: Identify opportunities for product innovation, portfolio expansion, and renovation. Collaborate with cross-functional teams to manage new product development from concept through commercialization. Portfolio Management: Manage the brand portfolio throughout its lifecycle, evaluating product performance and recommending initiatives to optimize growth, competitiveness, and profitability. Budget & Financial Management: Develop and manage marketing budgets, monitor expenditures, evaluate campaign effectiveness, and ensure efficient resource allocation and return on marketing investment. Performance Monitoring: Track key brand and business performance indicators, including sales growth, market share, profitability, brand equity, and campaign effectiveness, translating findings into actionable recommendations. Cross-Functional Collaboration: Partner closely with Sales, Trade Marketing, Finance, Supply Chain, Research & Development, and other relevant functions to ensure alignment and effective execution of brand initiatives. Agency & Stakeholder Management: Manage relationships with advertising, media, research, and creative agencies, ensuring high-quality deliverables and alignment with brand objectives. Commercial Growth: Work closely with commercial teams to identify opportunities to increase penetration, strengthen market presence, improve product visibility, and achieve business targets. Qualifications & Requirements Bachelor's degree in Marketing, Business Administration, or a related field. 6 to 8 years of progressive experience in brand management within the FMCG industry. Proven track record of developing and executing successful brand strategies that deliver measurable business growth and improve market share. Demonstrated experience in integrated marketing campaigns, consumer insights, and brand positioning. Hands-on experience in new product development, product launches, and portfolio management. Strong analytical skills, with the ability to interpret market data and translate insights into actionable business strategies. Experience managing marketing budgets, evaluating campaign ROI, and monitoring brand performance. Excellent project management, communication, presentation, and stakeholder management skills. Strong commercial awareness and the ability to collaborate effectively across cross-functional teams. Creative, proactive, and results-oriented, with strong strategic thinking and problem-solving capabilities. Core Competencies Strategic Brand Management Consumer & Market Insights Commercial and Financial Acumen Innovation & Product Development Integrated Marketing Communications Data-Driven Decision-Making Cross-Functional Leadership Project & Budget Management

📍 Nicosia, Cyprus Are you a commercially minded sales leader who can shape sales strategy, drive profitable growth and build high-performing teams? Our client, a leading organisation in the FMCG sector, is looking for an Area Sales Manager to lead regional sales performance, customer development and profitable growth across the local market. 🎯 Your Mission Contribute to sales strategy development, commercial objectives and regional growth initiatives. Drive sales, distribution, market share and profitability. Monitor net sales, gross profit, discounts and expenses, identifying deviations and implementing corrective actions. Lead, coach and develop the sales team, ensuring accountability and strong execution. Manage key customer relationships and negotiate commercial agreements, pricing, trading terms and promotional activities. Translate commercial data and business priorities into actionable plans and measurable results. Collaborate with Marketing and other internal teams to strengthen market performance and drive continuous improvement. 🔎 What You Bring Proven sales management experience in FMCG, ideally within Food & Beverage. Experience across different sales channels, ideally including On Trade and Traditional Trade. A strong track record in sales team leadership, coaching and performance management. Strong commercial and analytical skills, with a clear understanding of sales performance and profitability drivers. Experience in customer negotiations, trading terms, pricing and promotional planning. The ability to contribute to sales strategy and translate it into effective commercial action. Good knowledge of the local market and customer landscape. Strong communication, negotiation and problem-solving skills, with a results-oriented mindset. If you combine strategic thinking with hands-on commercial leadership and know how to turn sales opportunities into profitable growth, this is an opportunity to make a real impact.

📈 Area Sales Manager (FMCG | Commercial Strategy | Team Leadership) 📍 Nicosia, Cyprus Are you a commercially minded sales leader who can shape sales strategy, drive profitable growth and build high-performing teams? Our client, a leading organisation in the FMCG sector, is looking for an Area Sales Manager to lead regional sales performance, customer development and profitable growth across the local market. 🎯 Your Mission Contribute to sales strategy development, commercial objectives and regional growth initiatives. Drive sales, distribution, market share and profitability. Monitor net sales, gross profit, discounts and expenses, identifying deviations and implementing corrective actions. Lead, coach and develop the sales team, ensuring accountability and strong execution. Manage key customer relationships and negotiate commercial agreements, pricing, trading terms and promotional activities. Translate commercial data and business priorities into actionable plans and measurable results. Collaborate with Marketing and other internal teams to strengthen market performance and drive continuous improvement. 🔎 What You Bring Proven sales management experience in FMCG, ideally within Food & Beverage. Experience across different sales channels, ideally including On Trade and Traditional Trade. A strong track record in sales team leadership, coaching and performance management. Strong commercial and analytical skills, with a clear understanding of sales performance and profitability drivers. Experience in customer negotiations, trading terms, pricing and promotional planning. The ability to contribute to sales strategy and translate it into effective commercial action. Good knowledge of the local market and customer landscape. Strong communication, negotiation and problem-solving skills, with a results-oriented mindset. If you combine strategic thinking with hands-on commercial leadership and know how to turn sales opportunities into profitable growth, this is an opportunity to make a real impact.

Head – People & Organization / HR 📍 Location: North (NCR) We are looking for a hands-on HR leader to partner with the founder and build a scalable people and organization framework for a fast-growing business. Key Responsibilities: Assess leadership capabilities and strengthen the senior leadership team. Drive organization design, role clarity, reporting structures, and succession planning. Build performance management systems, leadership scorecards, and talent review processes. Coach managers on people decisions, performance, and accountability. Lead critical senior hiring across key business functions. Strengthen HR operations, employee lifecycle processes, engagement, retention, and compliance. Build scalable people systems while reducing founder dependency and avoiding unnecessary bureaucracy. What We’re Looking For: Broad HR leadership experience beyond a single HR sub-function. Proven expertise in organization design, performance management, and talent development. Experience partnering directly with founders, CEOs, or business leaders. Exposure to high-growth, founder-led, D2C, FMCG, retail, consumer, or manufacturing businesses. A hands-on leader who balances people empathy with strong accountability and execution.

Head of Marketing Location: Cluj-Napoca, RomaniaReports to: Founder / Leadership Team About the Opportunity Our client is an emerging business focused on developing innovative products in the fields of supplements, functional nutrition, hydration, and consumer health. Built from the ground up, the business aims to establish a modern, digital-first brand, leveraging a validated commercial foundation and the growth potential of an evolving consumer market. This is an opportunity to play a key role in building a brand from the ground up, shaping its product portfolio, defining its go-to-market strategy, and developing an integrated marketing ecosystem to support long-term business growth. Key Responsibilities Brand Strategy & DevelopmentDefine and implement the brand strategy, positioning, and identity.Develop the brand architecture and product portfolio strategy.Identify relevant consumer insights and translate them into business opportunities.Lead the development and launch of new products and categories.Ensure consistent brand positioning and differentiation across all consumer touchpoints. Go-to-Market & Commercial GrowthDevelop and coordinate go-to-market strategies to support product launches and business growth.Collaborate closely with commercial teams to achieve sales targets and business objectives.Monitor marketing performance and continuously optimize campaigns and initiatives.Establish clear KPIs and measurement frameworks to assess marketing effectiveness and return on investment.Identify opportunities to strengthen market presence, increase customer acquisition, and drive sustainable growth. Digital, E-commerce & Performance MarketingDefine and lead the digital marketing strategy.Develop e-commerce and direct-to-consumer channels.Oversee performance marketing campaigns, customer acquisition, and conversion optimization.Leverage data, analytics, and consumer insights to inform strategic and operational decisions.Identify opportunities to improve the digital customer journey and maximize marketing efficiency. Content, Social Media & CommunityBuild and implement an integrated content marketing strategy.Develop the brand’s social media presence and ecosystem of influencers, creators, and communities.Turn content creation into a competitive advantage and a driver of brand awareness and business growth.Ensure consistency of brand messaging, tone of voice, and customer experience across all communication channels.Explore innovative content formats and emerging platforms to strengthen consumer engagement. Leadership & Marketing Organisation DevelopmentBuild and develop the marketing function, establishing the structure, capabilities, and priorities needed to support business growth.Identify, select, and coordinate external agencies, suppliers, and strategic partners.Establish effective marketing processes, tools, and ways of working.Manage marketing priorities and resources in line with business objectives.Act as a strategic partner to the founders and leadership team on brand development, market positioning, and business growth decisions. Candidate Profile 5–10 years of experience in marketing, brand management, or growth marketing.Relevant experience in FMCG, Food & Beverage, Consumer Health, Supplements, Sports Nutrition, Wellness, Beauty, or other consumer-focused industries.Strong expertise in brand building and digital/growth marketing.Proven experience in developing and executing marketing strategies with measurable business impact.Experience in product launches, go-to-market planning, and portfolio development.A solid understanding of digital channels, performance marketing, e-commerce, and consumer behaviour.Previous experience as a Senior Brand Manager, Group Brand Manager, Marketing Manager, or in a similar role would be highly relevant.Experience in a start-up, entrepreneurial environment, or a business undergoing significant growth would be an advantage. Personal AttributesEntrepreneurial mindset: Motivated by building something new and creating long-term value.Curious and forward-thinking: Proactive in identifying emerging consumer trends, marketing opportunities, and innovative approaches.Hands-on and execution-oriented: Able to translate strategy into concrete actions and deliver results.Commercially minded and data-driven: Understands the connection between marketing initiatives, customer acquisition, and business performance.Creative yet pragmatic: Combines strong brand-building capabilities with a practical, results-oriented approach.Adaptable and proactive: Comfortable working in a dynamic environment where priorities evolve and decisions need to be made quickly.Collaborative leader: Able to work effectively with founders, commercial teams, and external partners. What We OfferThe opportunity to build a brand and a marketing function from the ground up.Direct involvement in strategic business decisions and long-term development.A high level of autonomy, ownership, and responsibility.The opportunity to shape the brand’s positioning, product portfolio, and growth strategy.A dynamic entrepreneurial environment with significant potential for professional development and business impact. Thank you for your interest in this professional opportunity! Please note that you will be contacted by an Antal recruiter only if your experience matches the role you applied for. Your CV will be kept in our database for future professional opportunities that may be suitable for the next step in your career.By applying for this job, you grant Antal Romania/Cluj-Napoca Office written consent and full permission to store your CV in Antal’s systems and to send it to Antal’s clients for evaluation as a candidate for available positions in their organizations.You are informed that your data will be stored in accordance with Antal's Privacy Policy (https://www.antal.com/privacy)

Temporary Receptionist / Office SupportMUST BE Available for all dates: November, Mon 9th - Tues 24th. Victoria, London (SW1P)£15.50 per hourMonday – Friday | 9:00am – 5:00pmImmediate Start | Temporary ContractDates to cover: November, Mon 9th - Tues 24th. We are currently recruiting for a friendly, professional, and proactive Receptionist/Office Support Administrator to join a prestigious international organisation based in Victoria. This is an excellent opportunity for someone who enjoys a varied role, takes pride in delivering exceptional customer service, and is happy to support the smooth running of a busy office. Key Responsibilities: Meeting and greeting visitors, ensuring a professional front-of-house experience. Signing guests in and out. Responding to emails and carrying out general administrative duties. Supporting the Office Manager with day-to-day tasks. Managing incoming and outgoing post and courier bookings, including DHL. Arranging office orders via Deliveroo. Operating office equipment, including scanners and printers. Maintaining clean and tidy communal areas, including loading/unloading the dishwasher and occasional bin changes. Restocking office snacks and refreshments. Receiving deliveries and moving boxes when required (a trolley is provided). Putting stock away, including alcohol products (no serving of alcohol required). The Ideal Candidate Will Have: Previous reception, front-of-house, or office administration experience. Excellent communication and interpersonal skills. A proactive attitude with the ability to work independently. Strong organisational skills and attention to detail. Confidence using Microsoft Office and Outlook. A flexible approach and willingness to support with a variety of office tasks. What's on Offer: £15.50 per hour. Monday to Friday, 9:00am – 5:00pm. Modern office in Victoria, London. Friendly and supportive working environment. Immediate start available. A fantastic opportunity to gain experience with a well-established international organisation. If you're immediately available and looking for your next temporary opportunity, we'd love to hear from you. Apply today!

Executive Assistant to Business Director Southall | £30,000–£32,000 | 40 hours per week We are looking for a confident, organised and tech-savvy Executive Assistant to work closely with a Business Director in a fast-paced and growing food business. This is a varied role for someone who enjoys being busy, taking responsibility and making things happen. You will act as a key support to the Business Director, helping them stay organised, on top of priorities and prepared for meetings, travel and business activities.About You We are looking for someone who is: A graduate with a bachelor's degree Fluent in English and Hindi; Gujarati, Punjabi or another Indian language would be advantageous. Highly organised and naturally proactive Confident communicating with people at all levels Comfortable managing multiple priorities Tech-savvy and quick to learn new systems Creative and able to think of practical solutions Confident using PowerPoint, Excel and other digital tools Interested in using AI to improve productivity Flexible and willing to get involved wherever needed Professional, reliable and discreet The Role Manage the Business Director's diary, appointments and reminders Organise travel, meetings and visits to different sites Take meeting notes and ensure actions are followed up Prepare presentations, reports and briefing documents Liaise confidently with colleagues, suppliers and other stakeholders Keep track of outstanding tasks and deadlines Help coordinate projects and day-to-day business activities Support with organising site visits and outlet operations Use technology and AI tools to work smarter and improve efficiency Bring ideas and suggest new ways of working Handle confidential information with discretion This is an excellent opportunity for someone who wants a hands-on role with real responsibility and close exposure to senior management, where no two days are likely to be the same.

Temporary Receptionist / Office Support – Victoria, London £15.50 per hour | Monday–Friday | 9:00am–5:00pm We are looking for a friendly, professional and reliable Temporary Receptionist / Office Support Administrator to join a well-established international company based in Victoria, London. Assignment Dates: Monday 9th November – Tuesday 24th November 2026 Thursday 5th November: Half-day training (AM or PM) Friday 6th November: Full-day training (9am–5pm) You MUST be available for all dates, including training. Key Responsibilities Meeting and greeting visitors and managing reception. Answering emails and general administration. Handling incoming and outgoing post and couriers. Supporting the Office Manager with daily tasks. Ordering and restocking office supplies and refreshments. Receiving deliveries and putting stock away. Keeping communal areas clean and tidy. General office support as required. What We're Looking For Previous reception or office administration experience. Friendly, professional and well-organised. Confident using Outlook and Microsoft Office. Proactive, reliable and happy to help with a variety of tasks. Location: Victoria, London (SW1P)Pay: £15.50 per hourHours: Monday–Friday, 9am–5pm Interested? Apply today with your CV!

Senior HR Manager – Talent & Culture Location: Bengaluru | Work from OfficeExperience: 8-12 yearsFunction: Human Resources About the Opportunity A fast-growing nutrition and consumer brand is looking for a Senior HR Manager to build and strengthen its people function as the organization scales. The role will work closely with the Founders and senior leadership and will have hands-on ownership across recruitment, performance management, culture, L&D, HR processes, and employer branding. Key Roles & Responsibilities Lead end-to-end mid- to senior-level recruitment across functions and build strong talent pipelines, particularly from startups and high-growth organizations. Build and implement performance management frameworks, drive performance reviews, and support a high-performance culture across the organization. Lead Learning & Development, employee retention, engagement, and culture-building initiatives to strengthen the overall employee experience. Manage the complete employee lifecycle, including onboarding, confirmation, exit processes, exit interviews, and continuous process improvements. Establish and strengthen HR processes, policies, and systems, including HRMS, attendance, payroll coordination, MIS, documentation, and statutory compliance. Drive employer branding and talent attraction initiatives across LinkedIn and relevant hiring platforms. Partner closely with Founders and senior leadership on people strategy, organizational development, and building scalable HR practices as the business grows. Ideal Candidate 8-12 years of HR experience with strong L2/L3 recruitment exposure. Experience working in startups or high-growth organizations. Strong hands-on experience in performance management, L&D, retention, and culture building. Proven ability to build and implement HR processes and systems from the ground up. Comfortable working closely with Founders and senior leadership. Strong builder mindset, combining strategic thinking with hands-on execution.

Head of Logistics & FleetFood Industry | Alba IuliaLocation: Alba Iulia, Romania (on-site)Industry: Food production & distributionReporting to: Country leadership (direct reporting during a 1.5–2 year transition period)Scope: 600+ vehicles, approx. 500–600 drivers, 4 factories, national warehouses and own storesLanguages: Romanian; English at conversational level ABOUT THE COMPANYOur client is one of Romania's leading food producers and part of a major international group, with over 2,000 employees, 4 factories in Romania and a distribution network covering the whole country.The company operates its own logistics system: national warehouses, its own stores and a strong presence in traditional trade. This gives it full control over freshness and service, and makes logistics a core lever for profitability. ROLE PURPOSEThis newly created role brings fleet, transport and warehousing under one leader, with a clear mandate: make logistics more efficient and more profitable.Sales car allocation, currently managed within Sales, and delivery and logistics will be consolidated under the Head of Logistics & Fleet. The team is experienced and stable; the role brings a strong focus on optimization and efficiency, supported by the implementation of a new, modern logistics software platform. KEY RESPONSIBILITIESLogistics Strategy & Organization•Define the logistics and distribution strategy, aligned with commercial and production plans.•Design the new combined organization of fleet, transport and warehousing, including roles, processes and responsibilities.•Run make-or-buy analyses (own fleet vs. external carriers) by route, channel and vehicle type.•Review the warehouse and distribution network footprint against service and cost targets.Fleet Management•Manage a fleet of 600+ vehicles: sales cars, 3.5-ton delivery vans and heavy trucks serving the central warehouses.•Own the total cost of the fleet: fuel, maintenance, servicing, repairs, tyres, insurance and damages, both in-house and with external suppliers.•Implement a preventive maintenance program to reduce breakdowns and unplanned downtime.•Use total cost of ownership to decide on repair vs. replacement; plan fleet renewal and define specifications for new vehicles together with Central Procurement.•Set fleet policies: vehicle allocation, fuel cards, private use, damage and accident handling.•Integrate sales car allocation into the new logistics structure.Transport & Distribution•Secure and optimize transport flows between the 4 factories, the warehouses and the company's own stores.•Lead route optimization, load planning and consolidation for national distribution, including traditional trade.•Ensure cold chain integrity and temperature control from factory to point of sale.•Select and negotiate with external carriers and service providers, and manage their performance against agreed KPIs.Warehousing & Inventory•Manage warehouse operations alongside transport, in one combined logistics and warehousing role.•Ensure stock accuracy and FEFO rotation for perishable products, minimizing expired and damaged goods.•Improve warehouse productivity, space use and picking accuracy.Safety, Compliance & Quality•Ensure compliance with road transport regulations, driving and rest time rules, tachograph requirements and health & safety standards.•Ensure food safety and hygiene standards (HACCP) in storage and transport.•Promote safe driving through telematics-based driver behavior monitoring and training.Cost, Performance & Digitalization•Own the logistics budget and fleet investment plan; report performance and savings to country leadership.•Set and track logistics KPIs through clear dashboards, and turn them into measurable cost reductions.•Build the business case for, select and implement a new logistics software platform (TMS / fleet management), building on the current GPS tracking system.•Analyze cost-to-serve by channel and customer type to support commercial decisions.•Work closely with Procurement, Sales, Production and Controlling, including in sales and operations planning.Leadership & People•Lead and develop the logistics team and approx. 500–600 drivers, building a culture of efficiency and continuous improvement.•Improve driver recruitment, onboarding, retention and performance management.•Lead change within an experienced, long-standing team. CANDIDATE PROFILE•Solid experience managing large fleets and logistics operations, with a proven track record of cost reduction and efficiency gains.•Background in production and distribution, FMCG distribution, logistics platforms, 3PL or transport companies.•Experience managing large logistics budgets and multi-site flows (factories, warehouses, points of sale).•Hands-on expertise in logistics KPIs, route optimization and fleet cost control.•Experience implementing or working with TMS, WMS or fleet management software.•A leader able to drive change within an experienced, long-standing team.•Based in, or willing to relocate to, Alba Iulia or the surrounding area.•English at conversational level; the company supports further development. WHAT WE OFFER•A newly created role with a clear mandate and direct impact on company profitability.•Direct reporting to country leadership and real decision-making autonomy.•Investment in modern logistics software and fleet renewal.•A competitive salary package. Thank you for your interest in this professional opportunity! Please note that you will be contacted by an Antal recruiter only if your experience matches the role you applied for. Your CV will be kept in our database for future professional opportunities that may be suitable for the next step in your career. By applying for this job, you grant Antal Romania/Cluj-Napoca Office written consent and full permission to store your CV in Antal’s systems and to send it to Antal’s clients for evaluation as a candidate for available positions in their organizations. You are informed that your data will be stored in accordance with Antal's Privacy Policy (https://www.antal.com/privacy)