Key Responsibilities (KRA):
1. Business Expansion & Sales Growth
• Identify and onboard leading MBO chains, distributors, and large-format regional chain stores in Northern states (Himachal Pradesh, Uttarakhand, Punjab, Haryana, Uttar Pradesh, and Rajasthan).
• Achieve sell-in and sell-out targets for the region and ensure strong YoY growth.
• Develop and execute regional sales strategies in line with the brand’s India GTM strategy.
2. Market & Retailer Negotiations
• Negotiate store space, in-store visibility, and premium positioning in key MBOs.
Build strategic partnerships with leading retailers to secure prime shelf space and exclusivity where possible.
• Work closely with buyers, category heads, and regional distributors to maximize profitability and ensure optimal terms of trade.
3. Retail Operations, Merchandising & Financial Discipline
• Ensure optimum inventory levels across stores, minimizing stockouts and overstock situations.
• Coordinate with merchandising & VM teams to maintain brand visibility and in-store experience.
• Monitor competition and propose tactical pricing & promotions to increase market share.
• Ensure timely collection of receivables to maintain a healthy cash flow and minimize outstanding dues.
• Keep a sharp focus on sustainable bottom-line growth by balancing revenue generation with cost efficiency.
4. Market Intelligence & Competition Analysis
• Conduct regular market visits to track competitor activity, pricing, and promotional strategies.
• Provide insights on customer preferences, evolving retail trends, and new business opportunities.
• Develop region-specific marketing strategies to drive customer engagement & sales.
5. Team Management & Stakeholder Engagement
• Lead and mentor a regional sales team (if applicable), ensuring high performance and motivation.
• Collaborate with internal teams – merchandising, marketing, finance, and supply chain – to ensure smooth operations.
• Establish strong relationships with distributors for long-term growth.
Qualifications & Experience:
• 8-12 years of experience in MBO sales, preferably in the apparel, or fashion industry.
• Proven experience in business development, negotiations, and sales expansion in North India.
• Strong industry connections with MBO retailers, distributors, and category heads specially in Northern states.
• Ability to work independently, travel extensively, and drive results in a competitive market.
• Strong financial acumen with the ability to negotiate best terms of trade, manage profit margins, and ensure timely receivables collection.