Job Overview: We are seeking a creative and results-driven Head of Social Media to lead our online presence, viral campaigns, and transform our social media channels into powerful drivers of engagement and growth. The ideal candidate thrives in fast-paced environments, knows how to stay ahead of trends, and is passionate about creating topical and impactful campaigns that resonate with diverse audiences. Beyond creativity, this role requires strong strategic thinking, leadership maturity, accountability, and a proven track record of delivering measurable business results through social media.
Key Responsibilities:
Own Social & Brand Strategy: Lead social strategy across Instagram, Facebook, YouTube, Pinterest, LinkedIn, and Twitter/X; own the Trend Tracker, monthly content calendar, and brand IPs, including the Podcast, with a clear focus on growth and measurable outcomes.
Drive Viral Campaigns & Cultural Relevance: Conceptualize and execute timely, high-impact campaigns with viral potential; leverage pop culture, news cycles, emerging trends, and digital moments to drive conversations, engagement, and brand visibility.
Build a Strong Brand Community: Build and nurture an engaged, loyal, and highly active brand community across platforms; create meaningful two-way conversations, strengthen brand affinity, and turn followers into advocates. Lead influencer and talent collaborations across influencers, musicians, models, actresses, and creators while strategically managing budgets.
Own Content & Production: Lead end-to-end production of reels, digital ads, videos, memes, graphics, copy, and branded content; ensure platform-specific storytelling while driving campaign ideation, launch, execution, amplification, and operational excellence.
Build & Lead a High-Performing Team: Hire and lead senior brand/social talent with strong leadership maturity, ownership, accountability, and demonstrated career progression; drive strategic, commercially relevant marketing that contributes to business growth.
Drive Performance & Innovation: Stay ahead of platform algorithms, best practices, and emerging technologies; experiment with new platforms, track engagement, reach, impressions, virality, community growth, and other key metrics, and use data insights to continuously optimize performance and future campaigns.
