Senior Automation Sales Engineer
Locations: North India – Delhi / Noida / Gurgaon | South India – Bangalore / Chennai / Coimbatore
Experience: 8–10 Years
Industry: Industrial Automation & Engineering Solutions
About the Company
Our client is a globally established industrial automation and engineering solutions company specializing in the design, development, integration, and commissioning of advanced automation systems for manufacturing industries. The organization delivers customized automation solutions, automated production systems, assembly solutions, and advanced manufacturing technologies for leading customers across various industries.
Role Summary
We are looking for an experienced Senior Automation Sales Engineer to drive business growth by identifying new business opportunities, developing customer relationships, understanding technical requirements, and promoting industrial automation solutions, special-purpose machines, and assembly and testing systems across various industries. The role requires strong technical sales expertise, customer relationship management, commercial negotiation, and business development capabilities, with a focus on industrial automation, assembly lines, testing systems, and special-purpose machines.
Key Responsibilities
1. Sales & Business Development
- Identify and develop new business opportunities in industrial automation, assembly lines, testing systems, and special-purpose machines.
- Develop new customers and maintain strong relationships with existing customers.
- Generate leads through customer visits, networking, industry exhibitions, and market research.
- Achieve assigned sales targets for order intake, revenue, and profitability.
- Develop business opportunities across automotive, automotive electronics, electrical and electronics, medical technology, and other relevant industries.
- Prepare sales forecasts, maintain the sales pipeline, and regularly update CRM/Salesforce records.
2. Technical Sales & Customer Management
- Understand customer requirements and propose suitable automation solutions in coordination with engineering and project teams.
- Conduct customer meetings, technical discussions, and presentations.
- Coordinate with internal engineering teams for concept development, feasibility studies, and technical proposals.
- Prepare and submit technical and commercial offers in coordination with relevant departments.
- Follow up on quotations, negotiate commercial terms, and support order finalization.
- Ensure clear communication of customer requirements, project scope, specifications, and delivery expectations.
3. Market Development & Strategy
- Analyze market trends, competitor activities, and customer investment plans.
- Develop strategic relationships with key customers, OEMs, Tier-1 suppliers, and manufacturing companies.
- Identify opportunities for repeat business, new projects, and expansion into new market segments.
- Support management in preparing sales strategies, annual budgets, and business development plans.
4. Order Execution & Internal Coordination
- Coordinate with project management, engineering, procurement, and finance teams during project handover.
- Ensure a smooth transition from sales to project execution after order confirmation.
- Monitor customer feedback, payment milestones, and commercial commitments.
- Support the resolution of customer concerns and maintain high levels of customer satisfaction.
Educational Qualifications & Experience
- Bachelor's degree in Mechanical Engineering, Electrical Engineering, Electronics, Mechatronics, or a related technical field.
- MBA in Sales or Marketing will be an added advantage.
- 8–10 years of experience in technical sales or business development within industrial automation, capital equipment, or special-purpose machinery.
- Experience selling assembly automation, testing equipment, robotic systems, or turnkey manufacturing solutions is preferred.
Key Skills & Competencies
- Strong technical understanding of industrial assembly automation and manufacturing processes.
- Excellent communication, presentation, negotiation, and customer relationship management skills.
- Ability to understand technical drawings, specifications, and customer RFQs.
- Commercial awareness, including costing, pricing, margins, and contract negotiations.
- Strong networking, lead-generation, and opportunity-development capabilities.
- Proficiency in MS Office and CRM/ERP systems.
- Willingness to travel frequently for customer visits and business development.
- Willingness to participate in industry exhibitions.
Key Performance Indicators (KPIs)
- Sales Target Achievement: Achievement of annual order intake and sales targets.
- Business Development: Number and value of new business opportunities generated.
- Order Conversion: Conversion rate of quotations into confirmed orders.
- Profitability: Gross margin and profitability of secured projects.
- Customer Acquisition: Acquisition of new customers and growth of existing accounts.
- Forecast Accuracy: Accuracy of sales forecasts and CRM updates.
- Customer Satisfaction: Customer satisfaction and payment follow-up.
- Market Development: Development of strategic accounts and new market segments.
Personal Attributes
- Self-motivated, proactive, and result-oriented.
- Strong business acumen and customer-focused approach.
- Able to work independently and collaborate effectively with cross-functional teams.
- Willing to take ownership of business development activities and achieve defined targets.
Interested candidates may share their updated CV along with responses to the questions below at [email protected].
- Total Years of Experience –
- Relevant Experience in Industrial Automation Sales / Business Development –
- Notice Period – Buyout Option –
- How soon can you join if selected for this role? –
- Current CTC + Variable –
- Fixed CTC –
- Expected CTC –
- Reason for Job Change (Please specify briefly) –
- Current Location –
- Preferred Job Location – Delhi / Noida / Gurgaon / Bangalore / Chennai / Coimbatore –
- Native Place –
- Current Designation –
- Current Company Turnover –
- To whom are you currently reporting in your existing company? (Designation) –
- Highest Qualification / Education –
- Years of experience in selling industrial automation solutions (assembly lines, SPMs, robotics, testing systems, etc.) –
- Experience handling automotive OEMs, Tier-1 suppliers, and other industrial manufacturing customers – Please specify key accounts/industries –
- Annual Sales / Order Intake Target and achievement in the last financial year –
- Experience in new business development, RFQ management, commercial negotiations, and order closure – Please specify briefly –
- Experience in managing existing key accounts and generating repeat business – Please specify briefly –