Product Marketing Manager: Data Protection-as-a-Service
Location: Aarhus or Copenhagen, Denmark (hybrid) Reports to: Head of Commercial Team: One direct report, Travel: 10–20%
Our client has protected the mission-critical data of enterprises and managed service providers for more than two decades. It runs backup, storage and business continuity as fully managed services from its own EU data centres, executes more than 70 million backup jobs a year, and holds ISO 27001 and ISO 22301 certification alongside independent assurance reports for NIS2 and DORA.
The business is successful. What it has not yet built is the commercial engine to match. Following a recent private equity investment, that is now the priority: first in Denmark, then across Europe.
This is the first hire in that build. You will define who the company is for, why those buyers should care, and how it reaches them, and then make sure Sales, Customer Success, Product and Marketing all work from the same answer.
What you will own
- Market definition. The Ideal Customer, Partner and Alliance Profiles, kept current with win/loss data and field feedback.
- Positioning and messaging. Value propositions by segment and route to market, and a message hierarchy from company narrative down to product proof points.
- Pricing and packaging logic. How price communicates value, and how it is explained consistently across direct and partner channels.
- The commercial asset base. Sales decks, solution briefs, battlecards, case studies and partner enablement content, with one current version of each and clear ownership.
- The feedback loop. Structured market input to Product and Engineering, grounded in evidence from deals and customers.
- A team. You will hire and lead the Marketing Operations Manager who turns your direction into campaigns and pipeline.
This is not a campaign role. It is a positioning, enablement and commercial clarity role.
What you will bring
- 7+ years in B2B technology marketing or commercial roles, with at least 5 in dedicated product marketing.
- Experience in backup, storage, business continuity or closely related managed infrastructure services. You are comfortable with a technical, sceptical buyer.
- Direct ownership of a go-to-market motion, and real time spent with sales teams: in deals, hearing objections, building materials that get used.
- Partner or channel experience, ideally with managed service providers.
- Involvement in pricing strategy.
- The confidence to challenge assumptions about who the business is for, and the rigour to document the answer.
- Currently resident and working in Denmark.
Why consider it
- A blank sheet, with substance behind it. The customers, certifications and track record are already there. The story has yet to be told properly.
- Backing and mandate. A new investor committed to building the commercial side, and a reporting line straight to the CRO.
- A market with deadlines. NIS2 and DORA have turned recovery and resilience into board-level questions.
- Based in Aarhus or Copenhagen. A senior commercial role in East Jutland, with hybrid working.
A competitive base salary and variable component are on offer, to be discussed at first conversation.
Interested?
If this sounds like the role you have been preparing for, or you would simply like to understand more before deciding, I would be glad to talk it through in confidence. Please apply below. Nothing is shared with our client without your agreement.
Peter Wharton, Founder and Managing Partner, Antal International, Geneva
