Scope
Main purpose of the role:
The Head of Sales and Commercial is responsible for driving the company's revenue growth and
market expansion by developing and executing effective sales strategies. This role entails overseeing
the sales team, establishing strong customer relationships, and identifying new business opportunities.
The Head of Sales and Commercial will also collaborate with other departments to ensure seamless
operations, align sales initiatives with company goals, and deliver exceptional customer value. This
leadership position requires a dynamic and strategic thinker with a proven track record in sales
management, exceptional communication skills, and a deep understanding of market dynamics to
achieve the company's commercial objectives.
Specific Role Responsibilities
As a Head of Sales and Commercial, you will be working Monday to Friday, to:
1. Sales Strategy and Market Expansion
• Your primary role entails developing and executing sales and marketing strategies tailored to
secure new business opportunities.
• Lead efforts to penetrate new markets and big retailers, focusing on T-shirt bags, loop handle
bags, garbage bags, and reusable plastic packaging. Obtain the contact information of the
major retailers and contact them to understand their requirements, then provide them with the
best solution from our product range.
• Identify potential distributors in various regions who are interested in partnering with us to
serve their customers with our range of products.
2. Customer and Distributor Management
• Identify and engage major retailers, importers, and distributors in targeted regions.
• Build and maintain long-term customer relationships to secure repeat business.
• Act as the senior contact point for key accounts and manage high-level client negotiations.
• Collaborate with existing sales teams to coordinate pricing, forecasting, and promotions.
3. Sales Operations and Team Leadership
• Supervise, coach, and develop high-performance sales teams across various territories.
• Lead weekly and monthly performance reviews, focusing on pipeline, conversion ratios, and
profitability.
• Collaborate with operations, logistics, finance, and procurement teams to ensure smooth
order fulfilment and cost-effective delivery.
• Monitor key performance indicators (KPIs) and prepare regular reports for executive
leadership.
4. Market Intelligence & Compliance
• Conduct ongoing analysis of market trends, competitor activity, pricing structures, and
customer feedback.
• Optimise ERP (SAP) usage for real-time tracking, planning, and decision-making.
5. Product and Process Improvement
• Work with the production and quality control teams to communicate market demands and
drive product innovation.
• Recommend commercial improvements to enhance customer satisfaction and retention.
Key Relationships:
• Sales and Commercial Team
• Customers and Client
• Operations and Supply Chain Team
• Finance Team
• New Product Introduction (NPI) Team
• Executive Management
