General Manager Sales

Malaysia
Job Information

Job Title: General Manager – Sales (International Market)

Location: Malaysia

Reporting to: Proprietor

Industry: Packaging.

Job Overview:

We are seeking an experienced and results-driven General Manager – Sales to lead and manage our global packaging business operations. Based in Malaysia and reporting directly to the Proprietor, this role will be responsible for driving sales growth, managing international client relationships, identifying new business opportunities, and overseeing end-to-end commercial and strategic activities across key global markets.


Key Responsibilities:

  • Business Leadership: Take complete ownership of the international sales function, including strategy formulation, revenue generation, P&L responsibility, and customer success across global markets.
  • Sales & Market Expansion: Develop and implement go-to-market strategies for existing and new packaging products across geographies such as the US, Europe, Middle East, Africa, and Asia-Pacific.
  • Client & Channel Management: Build, manage, and deepen relationships with key global clients, distributors, and trade partners.
  • Product & Solution Development: Collaborate with R&D and production teams to align packaging solutions with global customer needs and sustainability trends.
  • Team Management: Lead, mentor, and build a high-performance international sales and support team.
  • Strategic Planning: Monitor market trends, competitor activities, pricing dynamics, and customer feedback to inform business decisions and positioning.
  • Compliance & Documentation: Ensure all export documentation, trade regulations, certifications, and international logistics are managed effectively.
  • Cross-functional Collaboration: Work closely with the operations, finance, procurement, and production teams to ensure delivery commitments and profitability targets are met.


Key Requirements:

  • Minimum 12–18 years of experience in international sales, preferably within the packaging industry (flexible, plastic, paper, biodegradable, or industrial packaging).
  • Proven experience in building and scaling international sales operations and teams.
  • Strong business acumen with exposure to global B2B sales, export documentation, and contract negotiation.
  • Ability to travel internationally as required.
  • Excellent leadership, communication, and analytical skills.
  • Bachelor's degree in Business, Marketing, or Engineering. MBA preferred.


Why Join Us?

  • Lead the global growth of a well-established, innovation-driven packaging company.
  • Direct access to the top leadership and influence on key strategic decisions.
  • Opportunity to work in a dynamic international environment and shape the sustainable packaging movement.


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Consultant
Shaun Fernandes
Shaun Fernandes
Consultant
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